Target Audience, promotion, advertisement, marketing ploy, sales promotion

Target audience

 

The target audience for our movie is 15 and over. We have chosen this as our target audience as we feel that the film will appeal to all ages above 15 due to the graphic and action packed content. The reason why we chose the film to not be available to under 15's is because the content will include gore and action, which we don't think is visibly appropriate for that age group. It could also cause our viewers stress and anxiety.

Primary: People who enjoy heist films
Secondary: People who enjoy action films

 

Audience

 

We are going to advertise our film in many different ways. The first  way in which we are going to advertise our film is by producing a movie 'trailer'. The trailer needs to be of high quality because the trailer is what attracts most of the customers. The trailer will be available on youtube. This is a great way to reach our target audience because Youtube is widely accessed. The second method of advertisement are with posters. This is a more simplistic way of advertising the film and is more old fashioned, but it is still very effective. The posters will feature on the sides of busses, posters on train stations and on billboards at the side of the road.

 

The promotion that we are going to use are: Advertisement, Sponsorship, direct marketing and public relations

 

Sponsorships

In terms of sponsorship we have Paramount pictures at the front as they are going to be one of the main producers for our movie. The other sponsor will be SM cooperation's which is our own producer that we will use at the start of the opening. We will also use product placement in our movie so we will basically be advertising other products to make more money.

 

Direct marketing ploy

In terms of a direct market ploy to help promote our film we will be going out and handing out our own 'little' posters to advertise the film and will also be doing questionnaires. In the questionnaires we will basically be asking people if they heard about the film and if not definitely telling them that they should go see it! Along with this we will also be doing some kind of sales promotion which is on the next slide.

Sales promotion

As we are conducting our direct market ploy we will also be offering a sales promotion. This will be that if they can get all of the questions right in a quiz then they will get movie vouchers for a discount on the movie or perhaps that they will get a free popcorn or drink when they buy tickets for the movie. This will be videoed and shown on things such as YouTube as an advert so it will help get the film a lot of exposure which will ensure that a lot more people will be willing and wanting to go and watch the movie but also that a lot more people see it in particular our target audience.