Media institutions are companies that own a large amount of companies in various mass media such as television, radio, movies and internet. The top 6 media institutions are Comcast, Disney, News corperation, Time Warner, Viacom, CBS Corperation.
Our film is most definitely a blockbuster, this means that one of the big 6 movie institutions will be producing and distributing our film. Blockbusters are made to make lots of money. Blockerbusters will be advertised everywhere and will pay a lot of money to be distributed into well known cinemas and to get advertisement on TV during big events such as the super bowl or the champions league final. Ideology is a world view, attitudes and beliefs which an individual, group or society holds to be true or important. These vary between cultures, but it is seen as the way in which the culture should function. After deciding what genre our media project would be (action/Thriller) we looked to see which film institutions distributed the most Action/Thriller films. After looking for a while we found that Universals Studios has produced and distributed a lot of Action/Thriller movies. Universals product portfolio is full of Action/Thriller movies and is definitely their most common genre. I would say that majority of Universals films are aimed at teens e.g. Jurassic World, Fast and Furious, Kick Ass and Ride along. Universal Studios slogan is also "Jump into action", personally I think the slogan shows that universal wants fast paced films by saying jump into because jumping into something is usually a fast motion. Universal also use the word "action" in the slogan, the definition of "action" is the process of doing something, typically to achieve an aim. This shows me that Universal studies want to achieve their aims and objects as quick as possible and at a very good standard, this shows me that universal studios are motivated to work hard which would be good for us. Because Universal studios is well know to distribute films of our gene we thought that it would be a smart decision to use them to distribute our film. We also used Diamond production, they aren't mainstream but they believed in our film so we believed in them.
We did research into some other companies as well and found out that Paramount mainly does drama and Comedy, DreamWorks mostly does kids films and animations and Warner Bros does mostly comedy and drama. So are decision was that Universal studios would most suit our film because it was the most common movie genre that Universal distribute. Our film is worthy of Universal because we are a blockbuster film and we have made a film using their most commonly distributed genre. We have also done research into who would watch our film and how many people would watch our film and our research shows that we are most likely going to be successful.
Below is the director of Doubled talking about institutions used in the film and why we used them.
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