Question 2

Within this post, I begin to talk about the target audience. This is so that I gain a good understanding of who our target audience is, to understand the social groups we wish to aim it at. I then begin to talk and answer a variety of questions in order to establish the answer to this question. Point 1) The social groups that we believe our media is targeted at. Point 2) What were the survey results and how did this help you Point 3) The results and how this helped us to understand the social groups, and then goes onto age, gender and race. Point 4) The ages of our media and how this will benefit or affect the social groups Point 5) Stereotypes and camera angles within our media Point 6) The costumes that we chose, and why we chose them. How this benefits the social groups. Point 7) The make up and hair within our media.
Within this video, I begin to say a little bit about the audience. This is so that, when learning about the representation, that it was not only clear what our target audience was, but also our aims in representation. For example, in the clip I begin to say about the ethnicities within our film. We not only wanted to include a variety of ethnicities to highlight equality, but to appear to a wider audience, creating the correct and appropriate message whilst doing so. I also speak about ages. The reason why our media representation is about ages, is because we feel like it is not only important to appeal to our target audience but to also encourage the idea of younger people being powerful. We felt as a group that many films, only have middle aged men and women playing the main and dominant characters. However, in order for our media to stand out, we thought we would make our main, dominant characters younger in order to not only be different, but so that our audience feels like they can relate to it. Futhermore, on the stereotyping subject, we also found that the typical vulnerable character is a white, young female. I also talk in the video about how we wanted to contrast this idea, by making our powerful main character a white female also, this is so that it stays away from this stereotypical film structure, but also giving the audience what they want by seeing something different but also familiar. I also go on to speak about the different costumes that we chose and why. We felt that this was important because the characters committing the heist, played a big part in our film opening. In order to ensure that all genders were seen as equal, we not only dressed them in the same colour, but the same outfits and props too. We didn't want any gender to feel weaker or stronger than the other, because as a group, this was not the message we wanted to create.